Last updated: August 2026
1. About This Policy
This Privacy Policy explains how we, an RERA-authorized channel partner operating https://responsiblereality.in/, collect, use, store, and protect your personal information when you visit our website or submit an enquiry. This website is not an official DLF website; it is managed independently by an authorized reseller.
By using this website or submitting your details through any form, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use this website.
2. Information We Collect
2.1 Information You Provide Directly
When you fill out a contact form, request a callback, download a brochure, or book a site visit, we collect:
- Full name
- Mobile phone number
- Email address
- Any additional information you choose to include in messages
2.2 Information Collected Automatically
When you visit our website, we may automatically collect the following technical data:
- IP address and approximate geographic location
- Browser type and version
- Device type (mobile, desktop, tablet)
- Pages visited and time spent on each page
- Referring URL (the page that brought you to our site)
- Date and time of your visit
2.3 Cookies and Tracking Technologies
We use cookies and similar technologies (including Google Analytics and Google Ads tracking pixels) to understand how visitors use our website and to measure the effectiveness of our advertising. Please see Section 7 (Cookies Policy) for full details.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your enquiries and provide information about DLF Magnolias 2
- To schedule and confirm site visits, callbacks, or meetings
- To send you project updates, pricing information, and promotional offers via call, SMS, email, or WhatsApp — only with your consent
- To share your details with RERA-registered developers (including DLF) as required for processing your property enquiry
- To improve our website experience based on user behaviour analytics
- To comply with applicable laws including RERA (Real Estate Regulation and Development Act, 2016)
4. Legal Basis for Processing
We process your personal data on the following legal grounds:
- Consent: You have given explicit consent by checking the agreement box on our forms and by using this website
- Legitimate Interests: To operate our business, follow up on genuine real estate enquiries, and improve services
- Legal Obligation: Where required by RERA or other applicable Indian laws
5. Sharing Your Information
We may share your personal data with the following parties:
- DLF (the developer): To process your property enquiry and coordinate site visits or bookings
- RERA Authorities: As required under the Real Estate (Regulation and Development) Act, 2016
- Service Providers: Third-party vendors who assist us with website hosting, CRM, SMS/email delivery, and analytics — subject to confidentiality agreements
- Google LLC: Anonymized behavioral data for analytics and ad performance via Google Analytics and Google Ads
We do NOT sell, rent, or trade your personal information to any unrelated third parties for their own marketing purposes.
6. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes described in this policy:
- Enquiry and lead data: Up to 3 years from the date of collection, or until the property transaction is completed
- Website analytics data: As per Google Analytics default retention settings (up to 26 months)
- Communication records: Up to 2 years
7. Cookies Policy
7.1 What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help the website remember your preferences and understand how you interact with the site.
7.2 Types of Cookies We Use
| Cookie Type | Provider | Purpose |
|---|---|---|
| Essential | This website | Required for forms and core site functionality |
| Analytics | Google Analytics | Anonymized visitor behaviour tracking to improve site experience |
| Marketing | Google Ads | Ad conversion tracking and remarketing to serve relevant ads |
8. Your Rights
As a data subject, you have the following rights under applicable Indian data protection laws:
- Right to Access: Request a copy of the personal data we hold about you
- Right to Correction: Ask us to correct inaccurate or incomplete data
- Right to Deletion: Request deletion of your personal data (subject to legal obligations)
- Right to Withdraw Consent: Withdraw your marketing consent at any time without affecting prior processing
- Right to Opt-Out: Unsubscribe from all communications by emailing info@responsiblereality.in
9. Data Security
We take reasonable technical and organizational measures to protect your personal data from unauthorized access, loss, or disclosure. These include:
- SSL/TLS encryption for all data transmitted via our website (HTTPS)
- Restricted access to personal data
- Regular security audits of our website and form systems
- Secure hosting with regular backups
10. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in law, technology, or our practices. The updated policy will be posted on this page with a revised effective date.
11. Contact Us
For any privacy-related questions, complaints, or requests:
- Email: info@responsiblereality.in
- Phone: +91 9810238833
- Address: D02/03 Ireo City, Golf Course Extn. Road Sector 60 Gurugram–122101
- Advertiser (Google Ads)
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